About Upbeat's Founder, Sim Fern

Details are imperative to the master craftsman at Upbeat Designs. We recognize that the right furnishings, colors, textures, and styles can make all the difference in creating a space that our clients are happy with.

This level of expertise wouldn’t be possible if it were not for our Principal and Founder of Upbeat Designs, Sim Fern. Sim's passion for fabricating furniture started when he was handyman as a teenager. What began as a job doing typical furniture repairs and one-off fix-it-projects, turned into a passion he pursued for the rest of his life.

Sim Fern’s skills were first put to the test when he worked alongside a team of technicians to fulfill warranties for furniture retailers. Soon after that, Sim went on to work in repairs, restorations, and refinishing projects that specialized in mid-century furniture. Although Sim loved what he was doing, he couldn’t shake the feeling that something was missing in his life. He was searching for a career that could combine his love of restoring furniture, yet also provided him with a steadier business.

As a luxury fine millwork and custom furniture company, we partner with interior designers, architects, contractors, business owners, and homeowners in the New York City metro area to provide millwork and beautifully custom-made furniture for both residential and commercial spaces.

Now, Sim Fern and the Upbeat Designs team are making waves in an industry that’s full of imports of mass-produced furniture. With a prime location in Brooklyn, we have easy access to quality materials, vendors, locally made American furniture, and a plethora of clients from the interior design, architecture, hospitality, and restaurant industries up and down the East Coast.

Looking towards the future, Sim Fern is aware that he needs to stay on top of news and trends. He recognizes that furniture design will always evolve, but it’s important to balance aesthetically pleasing design with utilitarian purpose. From implementing tech seamlessly into furniture and woodworking to 3D printed projects, Sim Fern is interested to explore the exciting changes that are happening in the fabrication and design world.

You can connect with Sim Fern online.

 Sim Fern, Principal and Founder of Upbeat Designs. 

Sim Fern, Principal and Founder of Upbeat Designs.